| Course Name | Consumer Behavior |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| EBA 537 | Fall/Spring | 3 | 0 | 3 | 5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Service Course | |||||
| Course Level | Second Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to provide students with a more comprehensive view regarding final consumers. It teaches how to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | Individual micro topics such as perception, learning, motivation, personality, lifestyle, attitudes and decision making process along with some macro topics such as social and cultural interactions of consumers are the main subjects of this course. Different dimensions of consumption before, during and after purchasing are investigated. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to the course and syllabus review | |
| 2 | Introduction to Consumer Behavior: Consumer Behavior as a Process | Solomon et al. (2013). Consumer Behaviour: A European Perspective |
| 3 | Perception | Solomon et al. (2013). Consumer Behaviour: A European Perspective |
| 4 | Self | Solomon et al. (2013). Consumer Behaviour: A European Perspective |
| 5 | Motivation, values and lifestyle | Solomon et al. (2013). Consumer Behaviour: A European Perspective |
| 6 | Learning and Memory | Solomon et al. (2013). Consumer Behaviour: A European Perspective |
| 7 | Attitude and Attitude Change | Solomon et al. (2013). Consumer Behaviour: A European Perspective |
| 8 | Homework Discussion | Date to be confirmed |
| 9 | Decision Making Process | Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Other related books, articles and cases |
| 10 | Group Influences and Social media | Solomon et al. (2013). Consumer Behaviour: A European Perspective |
| 11 | Buying and Disposing | Solomon et al. (2013). Consumer Behaviour: A European Perspective |
| 12 | Social Class and Subcultures | Solomon et al. (2013). Consumer Behaviour: A European Perspective |
| 13 | Effects of Culture | Solomon et al. (2013). Consumer Behaviour: A European Perspective |
| 14 | Consumers and Social Well Being | Solomon et al. (2013). Consumer Behaviour: A European Perspective |
| 15 | Review of the Semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 20 |
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | 1 | 80 |
| Total |
| Weighting of Semester Activities on the Final Grade | 1 | 20 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 80 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 14 | 2 | 28 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 14 | |
| Presentation / Jury | |||
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | 1 | 35 | |
| Total | 125 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
